When your techs are spread from Langley to Chilliwack and the office closes at 5pm, calls fall through. A furnace emergency in Abbotsford at 9pm on a February night isn't waiting until morning. Roger answers, captures the lead, and pages your on-call tech before the homeowner dials anyone else.
A 15-truck Fraser Valley HVAC shop might cover 80 kilometres of service area — from Langley out to Chilliwack and Hope, north to Maple Ridge, south to the border. When your techs are dispatched across that geography and your office closes at 5pm, calls fall through. The homeowner with no heat in Mission at 8pm doesn't know your dispatcher went home. They just know nobody answered.
Fraser Valley winters bring colder nights than Metro Vancouver. Furnace failures in January in Abbotsford and Chilliwack are real emergencies — minus-10 with no heat is not a morning callback. Older housing stock means more furnace replacements, more retrofits, and more CleanBC heat pump conversions in the pipeline.
CleanBC is driving heat pump inquiries in the Valley specifically — homeowners with electric baseboard, oil, or older gas furnaces are being told their rebate eligibility just doubled. Those calls are arriving at 7pm, 8pm, 9pm. The contractor who answers — and qualifies the lead correctly — wins the install. A single missed heat pump retrofit is a $12,000–$15,000 job lost.
Roger is configured for your Valley service area — Langley, Abbotsford, Mission, Chilliwack, Maple Ridge, Hope, Agassiz — and trained on your pricing, your emergency protocol, and your on-call rotation. Live in 48 hours.
Langley to Chilliwack, Mission to Hope. Roger handles the calls your dispatcher can't reach because she's already on the phone — and the ones that come in after she's gone home.
Identifies callers with electric baseboard, oil, or older gas furnaces asking about conversion. Qualifies the home, flags the lead, and texts your sales rep before the homeowner calls another shop.
No heat in Abbotsford at 11pm in January goes straight to your on-call tech. Thermostat issue gets booked for morning. Your tech responds to what matters, sleeps through what doesn't.
HVAC shops covering large geographic areas miss more calls than shops in dense urban markets. Roger closes that gap — after hours, across your entire service area.