Call Roger was built in Vancouver, BC — for the trades operators who keep homes running across BC and Alberta.
I spent years working as a foreman on large-scale commercial construction — dams, bridges, infrastructure projects that don't stop because it's 6pm on a Friday. I know what it means to run a crew. I know what it means when a call doesn't get answered and a job walks out the door.
After construction, I moved into consulting — most recently in environmental and asbestos work. Trades and construction have been my world for a long time. What I kept seeing across every trade, every crew size, was the same problem: operators doing serious work, running serious revenue, losing jobs after hours because nobody was picking up the phone.
Not because they didn't care. Because their office closed at five.
I built Roger for the HVAC shop owner running 15 trucks across the Lower Mainland who's watching CleanBC drive more inbound heat pump calls than his dispatcher can handle — and losing the ones that come in at 9pm to whoever picks up first.
I'm a builder. I've always loved technology. And I believe AI should work for your business — not replace the people in it, not add complexity, not require an IT team. Roger is the version of that belief I'd want running in my own shop if I were still in the trades.
I'm based in Vancouver. I built this for the BC and Alberta market specifically — because this market has context (CleanBC, FortisBC, Alberta winters, ATCO) that a product built in Austin, Texas will never fully understand.
If you run an HVAC operation in BC or Alberta and want to talk shop before you sign up for anything, my number is on this page. That's not a CTA. That's just how I work.
Built by someone whose career has been on commercial job sites — not a software background. The product reflects how a foreman thinks about a crew, not how a startup thinks about a funnel.
Designed for CleanBC heat pump uptake, FortisBC service areas, ATCO furnace emergencies, Okanagan heat events. A product built in Austin will never fully understand this market.
The HVAC shop owner running 5–50 trucks in the Lower Mainland, Fraser Valley, Okanagan, Calgary, or Edmonton. Not the IT team. Not the marketing team. The person who answers the phone when nobody else can.
Built and run from Vancouver. CAD pricing. Account, billing and support data stored in Canada. Voice processing, telephony, payments and email use named third-party providers — every one is listed in our privacy policy along with where it operates. No fine print we’re hoping you won’t read.
15 minutes, founder-to-operator. No deck. No demo bait. Just walk through your shop and I'll tell you straight whether Roger fits or not.